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What We're Reading Now

3 January 2011

Rachel read Thoughtless Acts? by Jane Fulton Suri + IDEO. She looked at the pictures, too . . . a good idea since it's mostly a picture book.


This little volume was among the delights waiting for me under the holiday tree this year. (Thanks, Mama and Papa!) It's a collection of images that call attention to the many and pervasive things we humans do without thinking. On the surface, it's an interesting, somewhat humorous, periodically quizzical photo essay of human behavior. Look longer, and you'll find yourself asking deeper questions about why we do the things we do and how they became part of our behavioral vocabulary. Suri also includes a brief essay describing how observations like the images she curated fuel the product-development minds at IDEO, so if you're looking for your next great idea, you might find your inspiration contained in these pages.


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